Our Indian way of life treats ornamentation as a necessity. It is considered auspicious to wear jewellery and is a matter of great pride to flaunt them as it signifies a family’s prosperity. Every occasion requires gifting and buying jewellery. However, things have changed, gold prices are skyrocketing. Nowadays people feel more worried than adorned while wearing expensive jewellery. More and more people are drifting away from authentic gemstones and...

We all know what our basic needs are: Food, clothes and shelter/home as evident from the much-famed dialogue ‘Roti, Kapda, Makan’ Of course, clothes are a necessity. They keep us warm, protect our bodies and save our modesty. However, can you imagine how dull our lives would be if we only had clothes to think about. Will our favorite shirts and dresses hold their charm for long?          This is...

There is a special place for jewelry in the Indian culture. People of all stratas, all age groups and all religions love to wear different types of jewelry. Some wear it for accentuating looks, some for getting festive ready, and some for attending special occasions like weddings, baby showers, etc. Since jewelry is such an integral part of people's lives, people here tend to buy jewelries in various styles, patterns,...